Publishers with OpenAI licensing deals benefit from a ChatGPT clickthrough rate almost seven times higher than those without agreements, according to the latest State of the Bots report from Tollbit. This suggests that AI gatekeepers’ discretionary deal-making, which currently largely locks out all but large, premium, English-language titles, will be a key determinant of success as AI adoption and diffusion continues to accelerate.
Source: Publishers with AI licensing deals have seven times the clickthrough rate
SAG-AFTRA has issued a statement condemning Tilly Norwood, the AI “actress” who has become a contentious subject in Hollywood after her creator, Eline Van der Velden, recently claimed that multiple talent agents were interested in signing the AI creation. “To be clear, ‘Tilly Norwood’ is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers — without permission or compensation,” SAG-AFTRA wrote in a statement.
Independent music licensing group Merlin and Spotify have renewed their global, multi-year licensing partnership. According to the companies, the agreement, announced on Tuesday (September 30), “reinforces the vital role of independent music on Spotify and provides Merlin members continued access to a platform that reaches fans worldwide”.
OpenAI began alerting talent agencies and studios about the forthcoming product and its opt-out process over the past week and plans to release the new version in the coming days, the people said. The opt-out process for the new version of Sora means that movie studios and other intellectual property owners would have to explicitly ask OpenAI not to include their copyright material in videos the tool creates.
