Marketplace

Beeple Sold His NFT for $69 Million—But Has a Tough Time Breaking Into the Art World

Mike Winkelmann, the artist known as Beeple, is launching a new project but says fitting into the establishment isn’t easy. “I wouldn’t say the art world has been overly welcoming,” Mr. Winkelman said. “Everyone is taking a cautious approach toward me and NFTs, and I get it because it’s all happened so fast.”

Source: Artist Beeple Sold His NFT for $69 Million—But Has a Tough Time Breaking Into the Art World

Mandolin, a Livestream Success Story, Wants to Be a Mandatory App for In-Person Fans Now, Too

Mandolin isn’t abandoning the livestreaming on which the company made its name. But the goal of Live+ will be in part to provide in-person concert attendees with a plethora of digital choices before, during and after a show, from ticket sales to meet-and-greet or after-party add-ons to the show, to ordering food and merch online without waiting in line, to getting access at home to replays of shows that are filmed live.

Source: Mandolin, a Livestream Success Story, Wants to Be a Mandatory App for In-Person Fans Now, Too

Twitter To Let Creators Keep 97% Of Revenues From Super Follows, Ticketed Spaces 

Twitter has opened up applications for two recently-unveiled monetization tools: Super Follows and Ticketed Spaces. Super Follows enable creators to sell Patreon-like subscriptions with special perks, while Ticketed Spaces refer to the platform’s Clubhouse clone, Spaces, which enables creators to vend tickets to live audio events.

Source: Twitter To Let Creators Keep 97% Of Revenues From Super Follows, Ticketed Spaces — Until They Surpass $50,000 – Tubefilter

The inevitable convergence of social media, commerce, and visual content

Commerce is converging to one all-encompassing moment of truth at one place and one time, with visual content at its core. Instagram displays an ad every 3 to 4 posts and uses retargeting profusely. Each ad contains multiple visuals introducing a product you have shown interest in and leading to a shop now button. That one image or video contains the whole customer journey.

Source: The inevitable convergence of social media, commerce, and visual content. – Kaptur

Fitness Apps Tap Indie Artists Amid Unprecedented Smart-Exercise Growth

As exercisers traded their gym memberships for at-home workout solutions during the pandemic, the fitness sector experienced unprecedented growth and far-reaching changes. Perhaps the most noteworthy of these changes, however, was the industry-wide embrace of music – and the associated career opportunities for creators.

Source: Fitness Apps Tap Indie Artists Amid Unprecedented Smart-Exercise Growth

Streaming may be everywhere, but DVDs are far from dead. 

Streaming platforms may make content accessible, but movies offered on them aren’t as high-quality as 4K Blu-Rays, though they’re catching up quickly. Bitrates refer to how much data can be processed through your TV screen: the more data, the higher quality, and vice versa.

Source: Streaming may be everywhere, but DVDs are far from dead. Here’s why collectors stock up on thousands of physical discs even as film goes digital.

The Hottest New Concert Venue: Your Local Movie Theater

As the U.S. emerges from the lockdown haze, fans are still cautious about writhing in a steamy horde to take in their favorite rocker. Big stars won’t make enough money to make a tour of partially full, socially distant arenas worthwhile, and movie theaters are still struggling to draw in consumers. So, what began as a stopgap has grown into a world-wide entertainment offering executives are hoping somewhat replicates the live event.

Source: The Hottest New Concert Venue: Your Local Movie Theater

How YouTube Serves 2B Monthly Music Users Without Human-Curated Playlists

Unlike other streaming services, YouTube Music relies entirely on algorithms for each of its over 10,000 playlists serving more than 2 billion monthly active users and 30 million subscribers to its Music and Premium offerings. But even without a single, purely hand-curated playlist created by YouTube, the company says its human oversight of those algorithms has allowed the company to maintain its position as the world’s most-used music platform,

Source: How YouTube Serves 2B Monthly Music Users Without Human-Curated Playlists

300 Entertainment launches invite-only DIY distribution platform, Sparta

Everyone knows by now that the independent artist market is big business: self-releasing DIY acts generated $1.2 billion globally last year, according to Midia Research. Now, one of the most successful indie labels of the modern era is getting in on the game. New York-headquartered 300 Entertainment has today launched Sparta, a distribution platform for DIY artists.

Source: 300 Entertainment launches invite-only DIY distribution platform, Sparta

Indie artists can now get their music on Facebook and Instagram via TuneCore and Distrokid

Facebook has launched its Independent Artist Program, a function that allows artists and creators to distribute their music across Facebook and Instagram products such as Stories, Reels and anywhere Facebook offers a music library. Facebook has partnered with two third-party music distribution companies – DistroKid and TuneCore – for the program, which FB says will “help artists get their music on Facebook and Instagram quickly, seamlessly and at no cost to the artists”.

Source: Indie artists can now get their music on Facebook and Instagram via TuneCore and Distrokid

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