Mike Winkelmann, the artist known as Beeple, is launching a new project but says fitting into the establishment isn’t easy. “I wouldn’t say the art world has been overly welcoming,” Mr. Winkelman said. “Everyone is taking a cautious approach toward me and NFTs, and I get it because it’s all happened so fast.”
Mandolin isn’t abandoning the livestreaming on which the company made its name. But the goal of Live+ will be in part to provide in-person concert attendees with a plethora of digital choices before, during and after a show, from ticket sales to meet-and-greet or after-party add-ons to the show, to ordering food and merch online without waiting in line, to getting access at home to replays of shows that are filmed live.
Twitter has opened up applications for two recently-unveiled monetization tools: Super Follows and Ticketed Spaces. Super Follows enable creators to sell Patreon-like subscriptions with special perks, while Ticketed Spaces refer to the platform’s Clubhouse clone, Spaces, which enables creators to vend tickets to live audio events.
Commerce is converging to one all-encompassing moment of truth at one place and one time, with visual content at its core. Instagram displays an ad every 3 to 4 posts and uses retargeting profusely. Each ad contains multiple visuals introducing a product you have shown interest in and leading to a shop now button. That one image or video contains the whole customer journey.
As exercisers traded their gym memberships for at-home workout solutions during the pandemic, the fitness sector experienced unprecedented growth and far-reaching changes. Perhaps the most noteworthy of these changes, however, was the industry-wide embrace of music – and the associated career opportunities for creators.
Streaming platforms may make content accessible, but movies offered on them aren’t as high-quality as 4K Blu-Rays, though they’re catching up quickly. Bitrates refer to how much data can be processed through your TV screen: the more data, the higher quality, and vice versa.
As the U.S. emerges from the lockdown haze, fans are still cautious about writhing in a steamy horde to take in their favorite rocker. Big stars won’t make enough money to make a tour of partially full, socially distant arenas worthwhile, and movie theaters are still struggling to draw in consumers. So, what began as a stopgap has grown into a world-wide entertainment offering executives are hoping somewhat replicates the live event.
Unlike other streaming services, YouTube Music relies entirely on algorithms for each of its over 10,000 playlists serving more than 2 billion monthly active users and 30 million subscribers to its Music and Premium offerings. But even without a single, purely hand-curated playlist created by YouTube, the company says its human oversight of those algorithms has allowed the company to maintain its position as the world’s most-used music platform,
Everyone knows by now that the independent artist market is big business: self-releasing DIY acts generated $1.2 billion globally last year, according to Midia Research. Now, one of the most successful indie labels of the modern era is getting in on the game. New York-headquartered 300 Entertainment has today launched Sparta, a distribution platform for DIY artists.
Facebook has launched its Independent Artist Program, a function that allows artists and creators to distribute their music across Facebook and Instagram products such as Stories, Reels and anywhere Facebook offers a music library. Facebook has partnered with two third-party music distribution companies – DistroKid and TuneCore – for the program, which FB says will “help artists get their music on Facebook and Instagram quickly, seamlessly and at no cost to the artists”.