In the past two years alone, Audible has inked rich, multiyear deals with the production companies of stars like Kerry Washington, Issa Rae, George Clooney, Lena Waithe, Laura Dern, Queen Latifah, LeBron James and Kevin Hart. Many of the partnerships represent the first creative entry into audio for talent who have traditionally found success in film and TV.
Netflix is expected to add 31 million subscribers globally between 2021 and 2027 despite losing 4 million in North America, according to the latest projections from Digital TV Research. However, that 31 million gain — for an estimated 253 million total subs by 2027 — is 29 million fewer than the researcher projected just three months ago, in February.
Netflix is going live for the first time. It plans to roll out the capability, which Netflix confirmed was in the early stages of development, for its swathe of unscripted shows and stand-up specials. It would mean that Netflix would be able to use it for live voting for competition series and talent contests such as its upcoming dance competition series Dance 100 from The Circle producer Studio Lambert.
The RIAA has gone platinum. The recorded-music business trade organization — which awards gold and platinum certifications, among other functions — celebrates its 70th anniversary this year, and the traditional gift to mark that milestone just happens to be platinum.
Spotify is testing a new feature that allows artists to promote their NFTs on their profiles, the company confirmed to TechCrunch on Monday. The company says the new option is available for a “very small group of artists.” Users who are part of the test will be able to preview a select number of NFTs via an artist’s profile page. Users can then learn more about a specific NFT and choose to purchase it through an external marketplace.
Catching Netflix, which then had over 165 million subscribers, was an almost unthinkable prospect for Disney on November 12, 2019. But just 31 months after it launched Disney Plus, surpassing Netflix in global scale is no longer a matter of if, but when. And “when” is probably later this year.
Netflix may dive into the ad-supported VOD space as soon as the fourth quarter of 2022 — and crack down on freeloaders who use paying customers’ passwords — sooner than it originally signaled. Netflix informed employees of a Q4 target date for the ad-supported tier in a recent memo, the New York Times reported, citing two anonymous sources.
While investors are rightfully fixated on increased SVOD competition for increasing churn and constraining growth, the macro trends of the attention and potential economic recession are also equally important when assessing the outcome of the subscriber economy in 2022 and beyond.
Even prior to the current inflation crisis, the pandemic exposed the underbelly of an industry that is severely flawed. “Live music doesn’t exist in a vacuum,” said Mark Mulligan, managing director and founder of MIDIA Research, a U.K.-based firm that analyzes entertainment and media trends. “The entertainment industry as a whole is about to go through a bit of a shock.”
While NFT market activity has at times appeared to be uncoupled from crypto prices—particularly when NFTs have surged as the crypto market declined—that’s not the case right now. With crypto prices in the red nearly across the board this week, the prices for top NFT collections are likewise falling fast. Buying an entry-level Bored Ape today costs 55% less than a mere 10 days ago.