On Friday, Kings of Leon will release their new album, titled When You See Yourself, in the form of a non-fungible token. The band is actually dropping three types of tokens as part of a series called “NFT Yourself,” people involved in the project tells Rolling Stone. One type is a special album package, while a second type offers live show perks like front-row seats for life, and a third type is just for exclusive audiovisual art.
Project Gucciberg is the latest drop from viral factory MSCHF. Using machine learning, MSCHF created an audio deepfake of Gucci Mane reading a selection of classic texts from Little Women to Beowulf. They’re all free to listen to and come with book covers that blend in perfectly with the artwork of Gucci Mane’s prolific discography.
Electronic music producer 3LAU — pronounced “Blau” — sold the world’s first digital tokenized album on Sunday, generating over $11.6 million in online sales in under 24 hours. One song from 3LAU’s album was sold for over $3.6 million on his own custom-made digital-token auction site.
The technology is still in its nascent stages of experimental use cases. But the technology could change how music is monetized in the future. Let’s look at how some artists embrace music NFTs to change how they get paid. Linkin Park’s Mike Shinoda sold a digital piece of art for $30,000 via NFT.
A 10-second video created by digital artist Beeple recently sold for $6.6 million in an art auction. The video itself is a “non-fungible token” or NFT, a digital asset whose origin or ownership has been authenticated by blockchain technology. While this is making it easier to assign monetary values to digital art, critics like Blake Gopnik are afraid this will replicate a problem that’s been affecting the physical art sector for generations: valuing art for its authenticity but not for the art itself.
In 1919, legendary Russian composer, Sergei Rachmaninov, recorded his own performance of his Prelude in C minor onto piano roll, so it could be preserved as a recording. The Prelude in question is a very difficult piece, and Rachmaninov was able to play its hardest passages up to speed, and with exhilarating energy. And now – as well as hearing the performance through the historic piano roll, you can now see the performance.
Iconic Artists has acquired Crosby’s publishing and recorded music rights, comprising his solo work, as well as his work with The Byrds; Crosby & Nash; Crosby, Stills & Nash; and Crosby, Stills, Nash & Young. Crosby’s deal with Azoff’s Iconic Artists Group coincides with the 50th anniversary of Crosby’s debut solo album, If I Could Only Remember My Name, which was released in February 1971.
Maestro intends to use this latest $15 million tranche to “fuel value chain expansion of its products and continued diversification of its customer base,” according to the text. Furthermore, the six-year-old company dedicated a substantial portion of the release to highlighting the considerable success that it enjoyed last year, as many fans and artists began utilizing livestream platforms.
Prominent Middle Eastern Spotify rival Anghami has entered into a definitive merger agreement with publicly traded special purpose acquisition company (SPAC) Vistas Media Acquisition Company Inc. The deal will result in Anghami listing on the NASDAQ in New York, with the combined company set to operate under the Anghami name and trade under the new symbol ANGH.
Grimes is the latest artist to get in on the NFT gold rush, selling around $6 million worth of digital artworks after putting them up for auction yesterday. The bulk of the sales came from two pieces with thousands of copies available that sold for $7,500 each. The works, titled “Earth” and “Mars,” are both short videos featuring their titular planet with a giant cherub over it holding a weapon, also set to original music.