Yes, celebrities are making all sorts of cringey comments on AI, but lambasting them for acknowledging the technology is here, likely already endemic, and even comes with some compelling use cases isn’t progressing the conversation. AI is currently shaping our digital and material lives in ways that are useful and exciting and noxious and terrifying, often through mechanisms that are mostly beyond the consumptive or creative purview of any one person.
Demi Moore weighed into the debate surrounding artificial intelligence during the Cannes Film Festival jury press conference on Tuesday, saying that “AI is here” and Hollywood should “find ways in which we can work with it.” Asked her thoughts on how AI is impacting the movie business, Moore said, “I always feel that against-ness breeds against-ness. AI is here. And so to fight it is to fight something that is a battle that we will lose. So to find ways in which we can work with it I think is a more valuable path to take.”
Source: Demi Moore Says Hollywood Must ‘Find Ways’ to Work With AI
Artificial intelligence has significantly changed how music is produced and distributed. Traditionally, creating music required years of training, access to expensive equipment, and advanced technical skills. Today, AI-driven platforms allow users to generate melodies, beats, and harmonies within minutes. One of the most exciting innovations in this space is the ability to convert ideas directly from text to song generation systems.
Source: The Evolution of AI Music Creation in the Digital Age
An actress accused the director James Cameron of stealing her likeness to create an “Avatar” character in a lawsuit filed on Tuesday in California — a case that reflects a core fear among Hollywood performers in the artificial intelligence age: losing control of their own faces. The actress, Q’orianka Kilcher, also sued Disney, which controls the multibillion-dollar “Avatar” franchise, which started in 2009.
Source: ‘Avatar’ Suit Focuses on Hot Topic in A.I. Age: A Character’s Face
Innovative Dreams is a new production services company, backed by Amazon Web Services and Luma, a generative AI startup, that combines cameras and a giant LED wall on a soundstage with tools to apply AI from pre-production, to shooting, into post-production. By combining virtual production, motion capture, and a variety of AI tools including Luma, Google’s Nano Banana, and Bytedance’s SeeDream, Innovative Dreams says it can significantly cut down both on costs and time.
Source: How a new Amazon-backed Hollywood production startup deploys AI for speed and cost-cutting
Some UK film and TV industry organizations are imposing “strict internal controls” around artificial intelligence, according to a new report from training body ScreenSkills. According to interviewees in the report, “some organisations” in the industry are imposing “strict internal controls” on AI, “especially around copyright risk, leading to limited use.” Industry views on generative AI are “cautious,” the report said, also citing “copyright” and “accuracy concerns.”
Source: Some Film & TV Companies Imposing “Strict Internal Controls” On Artificial Intelligence
In five years, the major music companies will not only be scouring the web for AI infringement, they will also be issuing legal letters directly to the perpetrators… using AI. Sound far-fetched? It isn’t. It’s sitting inside a pair of patent applications published by the US Patent and Trademark Office on February 12, 2026. What the filings describe is a sprawling end-to-end “media rights platform” that sits between rightsholders, generative AI systems, and the end users who want to prompt AI.
Source: How will the major labels overcome the copyright threat from AI music? AI itself.
OpenAI CEO Sam Altman believes AI is a good thing for Hollywood and will not hurt the industry as much as critics of the technology may be worried about. “I think people really care about other people,” Altman [said] at the Breakthrough Prize Ceremony. “I think people really care about the human beings behind the stories and the art and the creative work that matters so much.”
Source: OpenAI CEO Says AI in Hollywood Will Get People to ‘Care More About Human Creators’
Soderbergh mentioned in an interview with Filmmaker Magazine that he used what sounds like generative AI to produce “thematically surreal images that occupy a dream space rather than a literal space” for his upcoming documentary about John Lennon and Yoko Ono. “I don’t think it’s the solution to everything, and I don’t think it’s the death of everything. We’re in the very early stages. Five years from now, we all may be going, ‘That was a fun phase.’ We may end up not using it as much as we thought we were going to.”
Source: Why are respected film-makers suddenly embracing AI?
Motion Picture Association Chairman Charles Rivkin walked a fine line at CinemaCon on Tuesday morning, acknowledging concerns about artificial intelligence, while also stressing its creative and commercial potential. “We’ve entered the era of AI,” Rivkin told cinema operators at the exhibition industry conference taking place this week in Las Vegas. “None of us should ignore its potential dangers. Nor should we dismiss its possibilities.
Source: MPA Boss Says AI Can ‘Bolster the Art of Storytelling’ and ‘Improve the Fan Experience’