The patent – which you can read in full through here – is for AI-powered marketing technology. According to Ingrooves, it exclusively secures the company the rights for a proprietary method of using artificial intelligence to “detect significant shifts in audience engagement and identify high-value streaming audiences”.
As a society, we have become increasingly comfortable with the idea that AI can be applied to produce non-creative outputs, such as data processing and analytics. There has traditionally been resistance, however, to the notion that AI could parallel, or even come close to mimicking, the human imagination. However, there are a number of examples that demonstrate the creative capabilities of AI.
Developer Epic Games is teaming up with K-pop superstars BTS to premiere a “never-before-seen choreography version” of a video for BTS’ single Dynamite, inside Fortnite at Party Royale’s Main Stage. The new BTS video will premiere on Friday, September 25 at 8:00 PM EDT.
Having officially retired from music earlier this year, before signing what was reportedly a seven-figure exclusive deal to stream on Twitch, artist Logic is a prominent figure at the intersection of music and livestreaming. A tweet on Friday is thus making a few waves. “Too many of my gaming homies @Ninja included have wanted to play my music during stream and on YouTube but @UMG wont let me,” he wrote.
The CEO of Instagram, Adam Mosseri, wasted little time in taking to Twitter to criticize the announcement. His particular beef is the implication the move will have for US companies — like his — that also have built their businesses around operating across national boundaries.
YouTube is building a TikTok rival called Shorts, which the Google-owned company states is aimed at “creators and artists who want to shoot short, catchy videos using nothing but their mobile phones”. According to a blog post published by VP of Product Management Chris Jaffe on September 14, an early beta of Shorts is launching in India over the next few days “with a handful of new creation tools”.
Today, Epic is announcing a new, three-week-long concert series that will take place on the game’s party royale island. It kicks off with a live performance by Dominic Fike on September 12th and will be broadcast from a brand-new Los Angeles studio built specifically for in-game concerts. It’s all part of a bigger plan to turn Fortnite’s virtual stage into an important place for musicians.
Since a work must be “published” in order to be registered using the GRTX option, the mechanism has been criticized as not benefiting the individual authors and bloggers who need it the most. According to an article by Aaron Moss “[t]he definition of ‘publication’ hasn’t changed since the 1976 Copyright Act was first enacted, even though our conception of publishing certainly has evolved in the digital age [and] the statutory definition is clear that the public performance or public display of a work does not, in and of itself, constitute publication.”
Amazon Music has partnered with livetreaming platform Twitch (which is owned by Amazon) to incorporate Twitch’s live streaming functionality into the Amazon Music app on IOS and Android. A press release announcing the integration states that it will enable fans “to engage with artists in brand-new ways and move seamlessly between live streams and recorded music”.
Epic Games won a partial victory in its legal battle with Apple when a federal judge barred the Silicon Valley titan from kneecapping the “Fortnite” maker’s trademark development tool. US District Judge Yvonne Gonzalez Rogers barred Apple from restricting access to the Unreal Engine in retaliation for Epic circumventing Apple’s App Store fees through its popular “Fortnite” game.