The report found that Twitter drove little traffic to most news sites, generating only around 1.5% of most publishers’ traffic. But, the authors wrote, “Twitter excels at both conversational and breaking news…Though Twitter may not be a huge overall source of traffic to news websites relative to Facebook and Google, it serves a unique place in the link economy. News really does ‘start’ on Twitter.”
Source: Do links hurt news publishers on Twitter? Our analysis suggests yes