Much of the traditional entertainment world is now working with creators. In fact, many of these companies have long-standing creator strategies when it comes to marketing. Whether it is a movie launch, a new TV series, video game, or album release, these businesses have a strong handle on which creators to work with to drive engagement. However, the process of working directly with creators on content production and new IP remains a challenge.
Source: Why legacy media should use creators as curators and content providers
An estimated 5.6% of U.S. search traffic on desktop browsers last month went to an AI-powered large language model like ChatGPT or Perplexity, according to Datos, a market intelligence firm that tracks web users’ behavior. That pales beside the 94.4% that still went to traditional search engines like Alphabet’s Google or Microsoft’s Bing. But the percentage of traffic that went to browser-based AI search has more than doubled since June 2024,
Within two weeks, Mallal, who directed Spiders in the Sky on his own, was able to make a film about the Ukraine attack that would have cost millions – and would have taken at least two years including development – to make pre-AI. “Using AI, it should be possible to make things that we’ve never seen before,” he said. “We’ve never seen a cinematic news piece before turned around in two weeks. We’ve never seen a thriller based on the news made in two weeks.”
The issue is causing tension in the book community. Librarians complain that publishers charge so much to license e-books that it’s busting library budgets and frustrating efforts to provide equitable access to reading materials. Big publishers and many authors say that e-book library access undermines their already struggling business models. Smaller presses are split.
Scraping activity has jumped 18% in the past year, according to Cloudflare, an internet services company. The outcome of the copyright fights and technical efforts to curb free scraping could have a seismic impact on the future of the media industry—and the internet at large. Publishers are essentially trying to fence off swaths of the web while AI companies argue that the material they are scraping is fair game.