Global think tank and advocacy group ORCA (Organization for Recorded Culture and Arts) has released a first-of-its-kind report revealing how independent labels generate tangible value and income for artists through long-term partnerships and investment. It shows that in 2023, these labels invested $134 million that supported 569 artists across different genres and geographies, generating a combined revenue of $239 million.
Source: Indie Labels Return 77% of Profits Back to Their Artists—STUDY

In a recent study by the streaming platform Deezer and market research company Ipsos, 97% of respondents could not tell the difference between music tracks made entirely by artificial intelligence and those made by humans. At first glance, it might seem that listeners are welcoming AI-generated music with open arms and ears. But the truth is muddier. The same Deezer study found that 52% of respondents were uncomfortable about not being able to tell the difference between human and AI music.
Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb. Phillips attributed the traffic decline to the rollout of Google’s AI Overviews in 2024, providing lengthy answers at the top of many types of search results (especially for evergreen content) meaning users may not feel the need to click through to the original source. “We’re losing that attribution of, you know, who’s the richest person in the world, according to Forbes, it’s Elon Musk.
Sports teams have become content machines in the digital age, producing a constant stream of videos, highlights, and promotions to engage fans worldwide. But as James Bullock-Webster, director and head of tech, media & cyber at New Dawn Risk, told Insurance Business, this evolution has also exposed organizations to a surge in media liability claims. “What we’ve seen in the last few years is a real surge of media music copyright infringement claims,” he said.

It’s been a big, big year for the music industry, with roughly $4 billion plowed into catalogs and white-hot startups in the last quarter alone. But who’s gonna thread the disparate pieces of this industry together and unlock all that value? Among those looking to supercharge the industry’s future growth is Songtradr, a company rooted in sync that now touches diverse disciplines like superfandom, catalog licensing, indie music development, and music strategies for major brands.
One of the key issues that the story of man versus machine misses: Technology is not fate. Just as people make technology, people decide how it is used and what interests it serves. These decisions are made over and over again as AI is developed and deployed. AI is, furthermore, ultimately not that complicated. How AI works can be understood by anyone. The real conflict is not between a human and a machine but between the different members of society.