An estimated 5.6% of U.S. search traffic on desktop browsers last month went to an AI-powered large language model like ChatGPT or Perplexity, according to Datos, a market intelligence firm that tracks web users’ behavior. That pales beside the 94.4% that still went to traditional search engines like Alphabet’s Google or Microsoft’s Bing. But the percentage of traffic that went to browser-based AI search has more than doubled since June 2024,
