This week, Adobe confirmed a slate of partnerships tying its generative AI platform — Firefly and the Firefly Foundry initiative — directly into entertainment and advertising workflows, including collaborations with major talent agencies and production entities. The message was subtle but unmistakable: Adobe doesn’t want to disrupt Hollywood. It wants to supply it.
Source: Adobe’s Hollywood Strategy Comes Into Focus — AI In Hollywood
If you generate an image entirely through AI and use it in your marketing, you may have no copyright protection over that asset. A competitor could use it without consequence. If you want legal protection, you need to add a substantial human creative contribution, and you need to document what that contribution was. However, the threshold of how much AI help is not yet precisely defined.
Source: Deploying Visual AI is a legal minefield…how to avoid getting hit – Kaptur
At the heart of modern data science, there is a division. On one hand, machine learning is in a race for scale. On the other hand and less loudly, a revolution is taking place in the backward direction: these are quantized models, edge inference, TinyML, and architectures that will survive on very limited resources.
Source: Silicon Darwinism: Why Scarcity Is the Source of True Intelligence | Towards Data Science
As part of its role in the Generative AI for Agriculture (GAIA) project, CABI is examining data governance issues to improve access to robust content for gen AI developers in a legal, equitable, and sustainable way. We are developing a model content license (MCL) intended as a standardized template that can be adapted to specific contexts by agritech AI developers and creators (e.g., publishers, creative copyright licensors, universities) or collective rights organizations.
Source: AI, copyright, and content licensing in digital agriculture
Sony Music Group is forming a music rights-buying joint venture with Singapore’s sovereign wealth fund, GIC Pte. According to Bloomberg, Sony and GIC plan to pursue “high-quality, marquee music assets across a range of genres”. “As a long-term investor, GIC seeks to be a creative and flexible capital partner to strategic industry leaders like Sony,” Girish Karira, head of the sovereign fund’s integrated strategies group, said in a statement.
Source: Sony launches $2B music rights acquisition JV with Singapore’s GIC
Apple Music identified and demonetised up to 2bn fraudulent streams last year according to longtime exec Oliver Schusser. “Streaming manipulation on our platform is already incredibly low. We literally have systems where we check and validate every single play on Apple Music,” claimed Schusser. “When we find fraud we remove the stream counts, we remove from the charts, and we take the money and put it back into the pool so that it goes to honourable artists.
Source: Apple says it demonetised 2bn fraudulent music streams in 2025
Meta, which runs social media sites Facebook, Instagram and Threads, is not only allowing people to post AI generated content – it’s launched products to enable more of it to be made. “Soon we’ll see an explosion of new media formats that are more immersive and interactive, and only possible because of advances in AI,” Zuckerberg said.
Source: AI ‘slop’ is transforming social media – and there’s a backlash
A year after the launch of Deezer’s AI-music detection tool, the company is now making it commercially available, encouraging industry-wide transparency. Up to 85% of all streams on AI-generated music have been detected as fraudulent, the company says, and are demonetized and removed from the royalty pool in continued efforts to support fair payments for artists and songwriters.
Source: Deezer Offers Its AI-Detection Tool for Sale to Other Platforms
Today (January 28), the company announced it paid out more than $11 billion to the music industry in 2025, which it says is “the largest annual payment to music from any retailer in history.” Spotify previously paid out “a record” $10 billion to the music industry in 2024 and $9 billion the prior year. .
Source: Spotify says it paid out over $11bn to the music industry in 2025
Web publishers and news organizations could be given the power to stop Google scraping their content for its AI Overviews, under measures announced by the UK competition watchdog to loosen its grip on online search. Media organizations have experienced a drop in click-through traffic to their websites – and therefore their revenue – since Google started posting AI summaries at the top of search results.
Source: UK media groups should be allowed to opt out of Google AI Overviews, CMA says