Please Share, With Gratitude


Lance Koonce , Davis Wright, Tremaine

A few weeks ago Jesse Walden of Mediachain Labs asked me a deceptively simple question: What would a Creative Commons-type license look like if in addition to requesting attribution (as is required by many open licenses), the license also required licensees to let the author know about any re-use?

This exploration is a thought-piece, designed to spur discussion around new technology and the commons. Nothing I say here has been endorsed by the Creative Commons (“CC”) organization, nor am I advocating adoption of any specific new license by that organization. We are simply using the existing public models as a leaping-off point. We are calling the license Gratitude 1.0 and while I’d urge you to read through the background information first, if you want to jump to the license itself, you can read it in full here. All comments and criticisms welcome!

Source: Please Share, With Gratitude — Mediachain Blog

Mediachain Automates Attribution Online—Here’s How 

A new company operating out of a remote Brooklyn warehouse aims to make it easy to know who made something, even if the part shared on Tumblr or Facebook was only cropped out of a larger work. Mediachain is building a means a system that can identify creative work (visual, musical and literary) around the web and easily display the metadata from its inception. If it all works out, the anarchic distribution of creative work across social media will turn those posts into a vector for discovering the creators behind the work.

The team takes a bit of a nod from BitTorrent. That network created a unique hash for each piece of media, which Mediachain co-founder Denis Nazarov referred to as “content addressing.”

Source: Mediachain Automates Attribution Online—Here’s How | | Observer

Could Blockchains Solve The Web’s Image Attribution Problem? 

The success of Mediachain depends in large part on getting a lot of people to use it. For far, it’s secured some big partners—MoMA, Getty Images, and the Digital Public Library of America are all on board—but their next big step after securing funding is building relationships with more institutions and companies. That’s been a challenge—especially with art institutions that are reticent to even digitize their collections.

But Mediachain could solve that problem, too. “If a museum puts an image of an artwork online, it goes out all across the Internet and [museums] don’t know where it’s going without metrics or analytics,” says Nazarov. “One of the promises of Mediachain is it could enable you to know. We see it as enabling these institutions so they’re less afraid of opening their data. They could see open data as a business advantage to drive new types of engagement and interactions with collections and their organization.”

Source: Could Blockchains Solve The Web’s Image Attribution Problem? | Co.Design | business + design

Mediachain: Protect Digital Content With a Bitcoin-Based Metadata Protocol

Mine Labs, a New York-based blockchain startup has announced the development of Mediachain, a Bitcoin blockchain-based decentralized metadata protocol which relies on the InterPlanetary File System (IPFS) to protect and ensure the rights to creative digital works.

Since early 2015, emerging blockchain startups have begun to focus on the development of blockchain-based identity and authentication systems to assist artists, freelancers and digital content providers to protect their work from being plagiarised.

To encrypt and store digital rights on the Bitcoin blockchain, most of these blockchain startups have either encoded an ID into the Bitcoin blockchain using OP_RETURN or CoinSpark to reference centrally hosted data or used a custom-built blockchain to attach metadata directly to transactions.

Source: Bitcoin Magazine

Mediachain is Using Blockchain to Create a Global Rights Database

One of the biggest, still-dormant use cases for blockchain technology is in the field of media – the overarching term capturing a slew of creative professions whose traditional business models have been upended by lightning-fast digital file replication.

Across various fields, the problems are clear: writers, photographers and musicians lack the ability to prove and protect ownership of their works and ideas, a prospect that renders monetization in a digital environment difficult.In the face of this challenge, blockchain tech, with its ability to provide provenance, identity and micropayments has emerged as a potential antidote.

One of the more unique projects innovating in this area is Mediachain, a newly launched metadata protocol that allows digital creators to attach information to their creative works, timestamp that data to the bitcoin blockchain and store it with the InterPlanetary File System (IPFS), a distributed file system incorporating aspects of blockchain technology.

Source: CoinDesk

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