A new company operating out of a remote Brooklyn warehouse aims to make it easy to know who made something, even if the part shared on Tumblr or Facebook was only cropped out of a larger work. Mediachain is building a means a system that can identify creative work (visual, musical and literary) around the web and easily display the metadata from its inception. If it all works out, the anarchic distribution of creative work across social media will turn those posts into a vector for discovering the creators behind the work.
The team takes a bit of a nod from BitTorrent. That network created a unique hash for each piece of media, which Mediachain co-founder Denis Nazarov referred to as “content addressing.”