Mediachain is Using Blockchain to Create a Global Rights Database

One of the biggest, still-dormant use cases for blockchain technology is in the field of media – the overarching term capturing a slew of creative professions whose traditional business models have been upended by lightning-fast digital file replication.

Across various fields, the problems are clear: writers, photographers and musicians lack the ability to prove and protect ownership of their works and ideas, a prospect that renders monetization in a digital environment difficult.In the face of this challenge, blockchain tech, with its ability to provide provenance, identity and micropayments has emerged as a potential antidote.

One of the more unique projects innovating in this area is Mediachain, a newly launched metadata protocol that allows digital creators to attach information to their creative works, timestamp that data to the bitcoin blockchain and store it with the InterPlanetary File System (IPFS), a distributed file system incorporating aspects of blockchain technology.

Source: CoinDesk

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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