In its full-year results for 2024 The New York Times Company reported ending the year with 10.8 million digital subscribers — an increase of 1.1 million compared with the end of 2023. Of those 10.8 million subscribers, 3.5 million (or 32%) subscribed only to either its Games, Cooking, Wirecutter, Audio or The Athletic products.
Source: Third of New York Times subscribers do not pay for its news product
YouTube, the internet’s biggest streaming video platform, delivered a healthy 13.8% increase in global ad revenue for the year-end 2024 quarter to surpass $10 billion for the first time. YouTube’s record Q4 ad sales of $10.473 billion topped Wall Street analysts’ consensus estimate of $10.23 billion. That’s just one piece of YouTube’s business, not including subscription revenue from services like YouTube TV or YouTube Premium






