
The BSA Software Alliance, among the heavy hitting tech industry associations in Washington, counts a number of major AI companies among its members, including Adobe and Microsoft. But this week it plans to release a policy statement urging Congress to “take steps” to protect artists from the spread of unauthorized, AI-generated deepfakes. The statement, provided to RightsTech in advance of release, lists eight key principles, including creating a new right for artists to authorize or prevent the commercial dissemination of digital replicas of their name, image, likeness or voice, and prohibiting the commercial trafficking in any algorithm, software, technology or service that has the “primary purpose” of creating or disseminating such replica “knowing that this act was unauthorized.”








