Technology

How an Amazon-backed Hollywood production startup deploys AI for speed and cost-cutting

Innovative Dreams is a new production services company, backed by Amazon Web Services and Luma, a generative AI startup, that combines cameras and a giant LED wall on a soundstage with tools to apply AI from pre-production, to shooting, into post-production. By combining virtual production, motion capture, and a variety of AI tools including Luma, Google’s Nano Banana, and Bytedance’s SeeDream, Innovative Dreams says it can significantly cut down both on costs and time.

Source: How a new Amazon-backed Hollywood production startup deploys AI for speed and cost-cutting

Some Film & TV Companies Imposing “Strict Internal Controls” On Artificial Intelligence

Some UK film and TV industry organizations are imposing “strict internal controls” around artificial intelligence, according to a new report from training body ScreenSkills. According to interviewees in the report, “some organisations” in the industry are imposing “strict internal controls” on AI, “especially around copyright risk, leading to limited use.” Industry views on generative AI are “cautious,” the report said, also citing “copyright” and “accuracy concerns.”

Source: Some Film & TV Companies Imposing “Strict Internal Controls” On Artificial Intelligence

How will the major labels overcome the copyright threat from AI music? AI itself.

In five years, the major music companies will not only be scouring the web for AI infringement, they will also be issuing legal letters directly to the perpetrators… using AI. Sound far-fetched? It isn’t. It’s sitting inside a pair of patent applications published by the US Patent and Trademark Office on February 12, 2026. What the filings describe is a sprawling end-to-end “media rights platform” that sits between rightsholders, generative AI systems, and the end users who want to prompt AI.

Source: How will the major labels overcome the copyright threat from AI music? AI itself.

OpenAI CEO Says AI in Hollywood Will Get People to ‘Care More About Human Creators’

OpenAI CEO Sam Altman believes AI is a good thing for Hollywood and will not hurt the industry as much as critics of the technology may be worried about. “I think people really care about other people,” Altman [said] at the Breakthrough Prize Ceremony. “I think people really care about the human beings behind the stories and the art and the creative work that matters so much.”

Source: OpenAI CEO Says AI in Hollywood Will Get People to ‘Care More About Human Creators’

Why are respected film-makers suddenly embracing AI?

Soderbergh mentioned in an interview with Filmmaker Magazine that he used what sounds like generative AI to produce “thematically surreal images that occupy a dream space rather than a literal space” for his upcoming documentary about John Lennon and Yoko Ono. “I don’t think it’s the solution to everything, and I don’t think it’s the death of everything. We’re in the very early stages. Five years from now, we all may be going, ‘That was a fun phase.’ We may end up not using it as much as we thought we were going to.”

Source: Why are respected film-makers suddenly embracing AI?

MPA Boss Says AI Can ‘Bolster the Art of Storytelling’ and ‘Improve the Fan Experience’

Motion Picture Association Chairman Charles Rivkin walked a fine line at CinemaCon on Tuesday morning, acknowledging concerns about artificial intelligence, while also stressing its creative and commercial potential. “We’ve entered the era of AI,” Rivkin told cinema operators at the exhibition industry conference taking place this week in Las Vegas. “None of us should ignore its potential dangers. Nor should we dismiss its possibilities. 

Source: MPA Boss Says AI Can ‘Bolster the Art of Storytelling’ and ‘Improve the Fan Experience’

Paramount Tests AI Tools in Development as Cost Pressures Mount

Paramount is turning to artificial intelligence at one of the most consequential points in the filmmaking process: deciding what gets made. According to reporting in Bloomberg, the studio has begun testing AI-driven tools designed to assist with script evaluation and early-stage project analysis, as executives look for ways to manage rising costs and increasing uncertainty around audience demand. The tools are not being positioned as replacements for creative judgment.

Source: Paramount Tests AI Tools in Development as Cost Pressures Mount

Hollywood Assistants Are Using AI Despite Their Better Judgment

And, as with previous introductions of new technology into Hollywood, from digital film to email, AI is percolating from the bottom up, starting with the assistant class — on track to become industry standard as today’s underlings (those that survive the continual layoffs, that is) rise to positions of power. Confronted with larger workloads and a shrinking headcount, AI — both the kind officially approved by companies and more surreptitious uses — has made its way via support staff into essential Hollywood workflows.

Source: Hollywood Assistants Are Using AI Despite Their Better Judgment 

Quilty, AI Platform Designed to Change How Scripts Are Developed and Assessed, Launches

Quilty, a new artificial intelligence platform designed to help the entertainment industry make more informed financial and creative decisions, has launched. The technology includes creative analysis for scripts and projects, packaging suggestions, as well as market forecasting about how the film will do commercially. It also offers production planning services.

Source: Quilty, AI Platform Designed to Change How Scripts Are Developed and Assessed, Launches

Commentary: The Disney/Sora fiasco shows the limits of the AI craze

Sora’s demise points to more than the collapse of a big-media financial deal. It’s yet another indication that the allure of AI-created content for paying customers has been vastly overestimated. So too have been the ostensible efficiencies that AI brings to businesses. For example, Walmart has reportedly found that conversion rates — the percentage of consumers who complete an online transaction after an online search — are appreciably lower for consumers who attempt to complete the purchase through ChatGPT.

Source: Commentary: The Disney/Sora fiasco shows the limits of the AI craze

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