Adobe has been one of the biggest creative brands to embrace the potential of generative AI with Adobe Firefly, and in doing so has divided the creator community. But Adobe’s approach to including AI features in Photoshop and other software has been nuanced, and it’s been done in tandem with clear initiatives designed to protect artists and copyrights. The idea is to add creator-first AI tools to its software, as well as develop new AI-first tools, like Adobe Project Concept AI while setting up tools to protect ownership.
Source: Adobe sets out its approach to AI art and copyrights for 2025
Back in May, OpenAI said it was developing a tool to let creators specify how they want their works to be included in — or excluded from — its AI training data. But seven months later, this feature has yet to see the light of day. Called Media Manager, the tool would “identify copyrighted text, images, audio, and video,” to reflect creators’ preferences “across multiple sources.” It was intended to stave off some of the company’s fiercest critics, and potentially shield OpenAI from IP-related legal challenges.






