Marketplace

Podcasting Plots to Retain New Listeners Post-Pandemic By Embracing Niche Topics, New Promotional Strategies

22% of consumers say they listened to podcasts more than usual during the pandemic, according to new Morning Consult data, as podcast companies observe spikes in niche-topic podcasts. Advertisers have caught on and maintained a growing interest in the medium throughout the pandemic.

Source: Podcasting Plots to Retain New Listeners Post-Pandemic By Embracing Niche Topics, New Promotional Strategies

Amazon Debuts Self-Published Kindle Vella Story Format

Amazon is launching Kindle Vella, a new KDP self-publishing format, aimed at mobile readers that will allow authors to publish short serialized fiction that can be read on smartphones and mobile devices by using the Kindle iOS app. The service will begin accepting submissions today for publication sometime within the next few months.

Source: Amazon Debuts Self-Published Kindle Vella Story Format

Inside the Demand for Docus: How Streamers and New Financing Options are Causing a Boom

Although for years “documentaries were something that strange cinephiles spoke about in corners,” Pearlman says, streamers have played a big role in driving demand, and opening up new financing opportunities for producers beyond traditional theatrical and TV investors. Netflix, for example, has the breakout hit “My Octopus Teacher” and “Crip Camp,” which was produced by Barack and Michelle Obama’s Higher Ground Prods.

Source: Inside the Demand for Docus: How Streamers and New Financing Options are Causing a Boom

The TikTok and YouTube Stars Are Coming for Hollywood

What we’re seeing is new talent emerge on free platforms that exist outside of the traditional Hollywood habitat (i.e. mainstream film and television). Once successful, these talents then leverage their audience to extend their brand through an entire ecosystem of longer-form content. This includes licensed merchandise, consumer products, publishing, games, and more.

Source: The TikTok and YouTube Stars Are Coming for Hollywood

Assessing the streaming opportunity: You’re doing it wrong

Buoyed by lockdown, streaming enjoyed another strong year in 2020, up 17.1% on 2019  according to MIDiA’s recorded music market shares report . But the revenue slowdown will come in 2021, driven by the maturation of the big music markets (e.g. US, UK, Australia) and the growth of emerging markets.

Source: Assessing the streaming opportunity: You’re doing it wrong

YouTube Video Soundtracker ‘Epidemic Sound’ Bulks Up Audio Effects Library 

Following user feedback, the Swedish outfit says it’s increasing the number of sound effects offered from 60,000 to 90,000 — covering everything from crowd noises to animal sounds to weather to transitional effects, like whooshes. At the same time, the company pledged to add at least 5,000 more new effects every year.

Source: YouTube Video Soundtracker ‘Epidemic Sound’ Bulks Up Audio Effects Library – Tubefilter

France’s Windowing Will Be Revamped By July 1 With Shorter Windows For Generous Streamers

France’s major film guilds have drafted proposals to amend France’s notoriously strict windowing schedule. The proposals submitted by the film orgs would give a six-month window to pay TV groups, including Canal Plus Group, as well as streaming services that invest at least 75% of their annual revenue in France in films that will premiere in French theaters.

Source: France’s Windowing Will Be Revamped By July 1 With Shorter Windows For Generous Streamers

Saturday Night Live NFT of NFT Skit Sells for $365,000 

Two weeks ago, Saturday Night Live ran a sketch about NFTs involving Pete Davidson and the rapper Jack Harlow. Ack! Last night, an NFT of the NFT sketch (really, a ten-second video clip and associated token) sold for 171.99 ETH, or around $365,000. Someone called “Dr_Dumpling” snagged SNL’s NFT, which entitles them not only to the token itself, but also to two tickets for a live SNL taping.

Source: Saturday Night Live NFT of NFT Skit Sells for $365,000 – Decrypt

Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring users’ favorite songs, is only the second personalized playlist on the music streaming service that’s being made available for sponsorship. Spotify’s flagship playlist, “Discover Weekly,” became the first in 2019.

Source: Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Highest Valued Living Painter David Hockney: NFTs are for ‘Crooks and Swindlers’ 

Hockney, who holds the record for the highest sale of a work by a living artist, is no fan of NFTs. “I think it’s I.C.S.,” he said when asked about the phenomenon. “International crooks and swindlers.” Hockney said he has read about NFTs, but is not interested.

Source: Highest Valued Living Painter David Hockney: NFTs are for ‘Crooks and Swindlers’ – Decrypt

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