The deal establishes EVEN as a direct-to-fan resource for UMG, providing the major’s labels and artists with “turnkey” tools for engaging superfans through early access to music, exclusive content, and community features. The agreement will also allow UMG artists to offer physical music and merchandise through EVEN using UMG’s global D2C, vinyl, and merch infrastructure.
Source: Universal Music strikes deal with superfan platform EVEN to power D2C sales for artists worldwide




The sides will be negotiating in a Hollywood far different from 2023. Production has slowed significantly industrywide, as many entertainment companies struggle to adjust to the streaming world. Work has dried up for many actors, writers and directors. At the same time, the rise of generative artificial intelligence has become more central.
ElevenLabs, the company that offers automated AI-voice generated audiobook production, has consolidated their services under the brand Audiobooks in ElevenCreative. The move signals the well-funded company’s commitment to the sector, or what Madeline Shue, head of growth and publisher partnerships at ElevenLabs, called a “doubling-down on audiobooks.”
The genre may be especially vulnerable to disruption by A.I., for all the reasons that readers love it. Romance relies on familiar narrative formulas, like the guarantee of an “H.E.A.” or “happily ever after.” And romance novels are often built around popular plot tropes — like enemies-to-lovers or forced proximity — that can be fed into a chatbot.
