The tech giant debuted Lyria 3 today, touting the DeepMind-developed model as its most advanced music offering to date. At the top level, this refers to automatic prompt-based lyric generation, bolstered control over outputs, and the ability to pump out “more realistic and musically complex tracks.” Against the backdrop of a rapidly evolving AI sector – and increasingly intense competition on the music-generation side – these improvements don’t necessarily come as a surprise.
Source: Google Brings Lyria 3 Into Gemini, Expands ‘SynthID’ Support
The creators of a new technology have always sold it as producing a fundamental transformation of human existence. The radio was touted as bringing “perpetual peace on earth.” Television was supposed to arouse so much empathy for different cultures that it would end war. Cable television would educate the masses and lead to widespread enlightenment. This time, though, the masses have not been won over.
According to Crabtree-Ireland, the real concern is that, even if videos generated by Seedance and other A.I. platforms “are not malicious in intent,” they could “really violate someone’s right to control how their image, their likeness and their voice is used.” The kind of material represented by the Cruise-Pitt battle, he said, “could not be produced by any of the signatories to our contracts — the studios, the streamers — without the specific, informed consent of those individuals.”
The deal establishes EVEN as a direct-to-fan resource for UMG, providing the major’s labels and artists with “turnkey” tools for engaging superfans through early access to music, exclusive content, and community features. The agreement will also allow UMG artists to offer physical music and merchandise through EVEN using UMG’s global D2C, vinyl, and merch infrastructure.