According to Crabtree-Ireland, the real concern is that, even if videos generated by Seedance and other A.I. platforms “are not malicious in intent,” they could “really violate someone’s right to control how their image, their likeness and their voice is used.” The kind of material represented by the Cruise-Pitt battle, he said, “could not be produced by any of the signatories to our contracts — the studios, the streamers — without the specific, informed consent of those individuals.”
Source: Why an A.I. Video of Tom Cruise Battling Brad Pitt Spooked Hollywood