The deal establishes EVEN as a direct-to-fan resource for UMG, providing the major’s labels and artists with “turnkey” tools for engaging superfans through early access to music, exclusive content, and community features. The agreement will also allow UMG artists to offer physical music and merchandise through EVEN using UMG’s global D2C, vinyl, and merch infrastructure.
Source: Universal Music strikes deal with superfan platform EVEN to power D2C sales for artists worldwide