90% of music streamers have listened to or created a playlist, according to a new study by Music Watch. Paid subscribers were the most active, with 80% listening daily and and half listening to a playlist every time they stream music. Among those who listened to a service’s playlist, 90% have also created a personal playlist in the past 3 months.
“Playlisting has become the fabric of the music streaming experience,” said Russ Crupnick, managing partner of MusicWatch. “The ability to listen to and create playlists has become as important a feature as the catalog of music itself.”