Midia Research: ‘The role of curated playlists has accelerated’

The Today’s Top Hits stats come from a presentation at Midem today by industry consultant Mark Mulligan, based on data supplied by Spotify for the latest report by his company Midia Research.

After kicking off his session by pointing out that 26% of streaming subscribers have stopped buying more than an album a month, while 32% are listening to less radio, Mulligan drew the audience’s attention to the growing role of in-house playlists on Spotify and Apple Music.

“The role of curated playlists has accelerated just in the last three months,” said Mulligan. “People are having to work out on the fly how they respond to the changes to cash-flow, to breaking discovering artists.”

Source: Mark Mulligan: ‘The role of curated playlists has accelerated’

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