Over the past decade, music synchronization licensing has gone from the occasional icing on the cake for songwriters and publishers to an important new layer of monetization as the use of music in video games, apps, and other new formats has exploded. But new digital platforms are also creating new avenues of 
exploitation for traditional audio-visual works like movies and TV show, such as placing clips on YouTube and other user-upload sites, which often also include the use of synchronized music.
Audiam
Canadian Music Rights Company Acquires Royalty Collection Startup
Audiam, a company that collects missing streaming royalties for songwriters such as Bob Dylan, James Taylor and Metallica, has been acquired by a Canadian performing rights group.
The Society of Composers, Authors and Music Publishers of Canada, whose clients include star acts from R&B’s the Weeknd to rock band Nickelback, bought Audiam as part of its effort to more efficiently identify its clients’ compositions when they are played on digital services such as Spotify AB, Apple Inc.’s Apple Music, Pandora Media Inc. and Alphabet Inc.’s YouTube—and to pay them for all such instances.
Source: Canadian Music Rights Company Acquires Royalty Collection Startup – WSJ