Over the past decade, music synchronization licensing has gone from the occasional icing on the cake for songwriters and publishers to an important new layer of monetization as the use of music in video games, apps, and other new formats has exploded. But new digital platforms are also creating new avenues of 
exploitation for traditional audio-visual works like movies and TV show, such as placing clips on YouTube and other user-upload sites, which often also include the use of synchronized music.
