Spotify and the National Music Publishers’ Association (NMPA) have joined forces to create a new opt-in license for NMPA members to enter into a direct license agreement for “expanded audiovisual rights” in the U.S., according to a press release about the deal. NMPA members can sign up using a portal, and the deal is said to increase the royalty-earning potential of participating publishers and writers by offering them a new audiovisual royalty stream.
Source: Spotify and NMPA Partner to Launch New Audiovisual Revenue Stream for Music Creators
It’s been a big, big year for the music industry, with roughly $4 billion plowed into catalogs and white-hot startups in the last quarter alone. But who’s gonna thread the disparate pieces of this industry together and unlock all that value? Among those looking to supercharge the industry’s future growth is Songtradr, a company rooted in sync that now touches diverse disciplines like superfandom, catalog licensing, indie music development, and music strategies for major brands.
One of the key issues that the story of man versus machine misses: Technology is not fate. Just as people make technology, people decide how it is used and what interests it serves. These decisions are made over and over again as AI is developed and deployed. AI is, furthermore, ultimately not that complicated. How AI works can be understood by anyone. The real conflict is not between a human and a machine but between the different members of society.
