Google and the Department of Justice are facing off again, this time in a trial about whether Google has a monopoly in advertising technology markets. The trial kicks off on September 9th in a federal court in Alexandria, Virginia. The DOJ argues that Google has unfairly locked up the market for ad tech tools that publishers and advertisers rely on to monetize their websites and market their goods.
Source: US v. Google redux: all the news from the ad tech trial


Given the labels’ dominance of the negotiating hierarchy, song rights revenue can never top 20% of the finite streaming revenue pot. Subscriber rate hikes mean the pot gets bigger (which Spotify and the labels love), but the song share of the pot doesn’t change. Against that reality, direct licensing of mechanicals won’t fix anything. It runs contrary to all principles of copyright law.


