OpenAI’s head of media partnerships has said it does not currently intend to share SearchGPT ad revenue with publishers. But he added that the matter was “an evolving space for us right now” and that it was in OpenAI’s interests to provide enough value to stop publishers opting out of appearing in SearchGPT results.
Source: OpenAI exec rules out sharing revenue from SearchGPT with publishers, for now






Similar to Perplexity, ProRata’s answer engine will cite its sources, but takes a slightly different approach. Built on Meta’s Llama as its foundational large language model, ProRata’s search will only perform retrieval-augmented generation on content that it has licensed. ProRata’s answer engine also uses proprietary attribution algorithms designed to calculate how much any given publisher’s content contributed to an answer.