At the risk of belaboring the obvious, generative AI is now everywhere in the media and rights-based industries. It’s writing news articles and fan-fic e-books, it’s making music, it’s creating artwork. But no creative industry will be transformed by AI quite as much as movie and television production. The reason has as much to do with economics as technology.
Warner Bros.’ “Dune: Part Two” opened to a whopped $81.5 million domestically over the weekend, and $97 million internationally. It brought a welcome boost to theaters, which had seen the number of butts in seats come crashing down from the summer’s “Barbenheimer” high. And it showed that big-budget, effects-driven spectacles can still deliver for a studio, especially if they’re spectacular enough to justify release on large-format screens, like IMAX, which carry a premium ticket price and accounted for 48% of “Dune’s” domestic tally.
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