Universal Pictures is taking a new approach to combat mass theft of its movies to teach artificial intelligence systems. Starting in June with How to Train Your Dragon, the studio has attached a legal warning at the end credits of its films stating that their titles “may not be used to train AI.” It’s also appeared on Jurassic World Rebirth and Bad Guys 2.
Source: Universal Pictures to Big Tech: We’ll Sue If You Steal Our Movies For AI

A deepfake Dwayne Johnson is just one part of a broader technological earthquake hitting Hollywood. Studios are scrambling to figure out simultaneously how to use AI in the filmmaking process and how to protect themselves against it. While executives see a future where the technology shaves tens of millions of dollars off a movie’s budget, they are grappling with a present filled with legal uncertainty.
A report last month from search analytics firm Ahrefs showed Reddit appearing in 5.5% of Google’s AI Overviews responses, the most of any source. Reddit’s position as a repository of knowledge shared and curated by actual people is a big part of the appeal. “Human conversation is not being replaced by AI, instead, it’s becoming more important,” Reddit Chief Executive Steve Huffman said on the company’s earnings call.
News companies have been warned of a “devastating impact” on online audiences as search results are replaced by AI summaries, after a new study claimed it caused up to 80% fewer clickthroughs. The threat posed by Google’s AI Overviews, which summarise a search result with a block of text, has rapidly risen to the top of the concerns among media owners. Some regard it as an existential threat to outlets reliant on search result traffic.
In a court filing Thursday, Microsoft argued that the current version of its Copilot AI assistant for consumers should be excluded from the process of legal discovery — opposing an effort by the plaintiffs to require the team behind the product to turn over documents and materials deemed relevant to the case. But lawyers for the news organizations contend that Copilot is powered by the same core AI systems, performing the same functions, with the same alleged harms.


