A report last month from search analytics firm Ahrefs showed Reddit appearing in 5.5% of Google’s AI Overviews responses, the most of any source. Reddit’s position as a repository of knowledge shared and curated by actual people is a big part of the appeal. “Human conversation is not being replaced by AI, instead, it’s becoming more important,” Reddit Chief Executive Steve Huffman said on the company’s earnings call.
Source: As AI Changes Internet Search, Reddit Lies in a Sweet Spot