What if each time you watched a movie, it played out differently? That’s the idea behind generative film, a new genre that some filmmakers are starting to experiment with. The idea is to use AI to mix up scenes and create completely different versions of the same movie each time it is played. So far, there’s only been one film created like this and that’s a new documentary designed to take audiences on a deep dive into legendary music industry icon Brian Eno’s career.
Source: Movies may soon use AI to change the story each time you rewatch
The string of pop flops is the latest evidence of how difficult it has become for the music business to generate the kinds of genuine moments that turbocharge sales and move the cultural needle, music executives say. Making pop hits has always been a crapshoot. But today, with the world awash in content, TikTok rewriting labels’ playbooks and listeners burrowing deeper into their own personalized niches, even avid pop fans don’t recognize what’s in the Billboard top 10.
The new agreement, announced Monday, gives the startup an important role in Apple’s push to bring AI to its vast population of users. At the same time, Apple rival Microsoft—OpenAI’s most important big tech partner—is also trying to make headway in consumer AI. The OpenAI-Apple collaboration deals a setback to Google, which has long paid Apple billions of dollars a year to be its default tool for internet searches.