American listeners racked up more than 1 trillion music streams for the first time last year, fueled in part by breakout artists such as Lil Nas X and Billie Eilish, new data show. Total US music streams spiked 29.3 percent to 1.15 trillion in 2019 as services such as YouTube and Spotify continued to dominate how listeners get their tunes, according to Nielsen Music’s annual report.
Source: US listeners surpass 1 trillion music streams in 2019


The rise in popularity of services such as Netflix, Amazon and Spotify prompted record spending on streaming music, films and TV shows in the UK last year to more than £3bn, as the digital revolution hammered high street sales of DVDs and CDs. The total UK entertainment market, which also includes the video games sector, grew by 2.4% to hit a record £7.8bn in 2019.

Analysts claim it’s not only possible to see who’s blowing up now, but more importantly, who’s going to be blowing up next. Chartmetric says it can shortlist which of the 1.7 million artists it tracks will have a big career break within the next week. Pandora-owned Next Big Sound reports its patented algorithm can predict which of the nearly 1 million artists it tracks are most likely to hit the Billboard 200 chart for the first time within the next year.

In 2014, 80% of the US population’s listening hours were directed towards music, with 20% dedicated to spoken word; in 2019, with the mainstream presence of podcasts erupting all around (not least on Spotify), these stats have changed: music’s share is down to 76%, says the research, with spoken word growing to 24%.