Are Podcasts Threatening the Growth of the Music Industry?

In 2014, 80% of the US population’s listening hours were directed towards music, with 20% dedicated to spoken word; in 2019, with the mainstream presence of podcasts erupting all around (not least on Spotify), these stats have changed: music’s share is down to 76%, says the research, with spoken word growing to 24%.

Source: Are Podcasts Threatening the Growth of the Music Industry?

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