TikTok’s FYP, or For You Page, is the best place for music creators to test their Minimum Viable Song—a stripped down demo that conveys the essence of their sonic musings. A sonic prototype normally sent to bandmates or producers, seeking feedback. TikTok however, distributes it among its 1B MAUs, who give instant feedback with their attention and engagement.
Source: How TikTok Creators are Redefining “Success” in the Music Industry
Although it was accelerated by the Covid lockdowns of 2020-2021, the notion of the metaverse is getting more popular as we enter a post pandemic era. This is particularly true in the music business, where the earning potential from metaverse projects and associated Web3 categories like NFTs and crypto is getting too significant for most artists and the three major music companies to ignore.
Warner Music Group (WMG) has entered into a partnership with blockchain gaming developer Splinterlands. Described by WMG as a “first-of-its-kind deal”, the partnership will see the two companies collaborate to give select WMG artists opportunities to create and develop play-to-earn (P2E), arcade-style blockchain games.
Source: Warner strikes ‘first-of-its-kind’ deal with blockchain gaming developer Splinterlands
Vogue and GQ will make content exclusively for TikTok, both for their own respective brand channels and in print, under a new deal Condé Nast signed with the social media platform. The deal includes a variety of content formats, such as live streams, hashtag challenges and short-form video series produced by Condé Nast’s editorial teams and social content creators.
Source: Condé Nast inks deal with TikTok to monetize exclusive content
It’s no secret that COVID-19 and national lockdowns had a dramatic effect on employment for many. However, they hit the cultural and creative industries particularly hard, with a total of 10 million jobs lost in these sectors worldwide in 2020, according to a new report from UNESCO. This had an impact not only on individuals, but also on the wider economy wiping $750 billion off the value of the global cultural and creative industries.
Source: COVID-19 hit the creative industries particularly hard. How can they be supported in future?
In the wake of ebbing controversy against Spotify’s partnership with podcaster Joe Rogan, Grammy-winning songwriter Tiffany Red and the advocacy group the 100 Percenters are planning a peaceful protest against the music streaming service on Feb. 28. The 100 Percenters were founded by Red in 2020 to advocate for more equitable payments for songwriters.
The streaming revolution is changing the way film composers get paid and exposing the flaws of a system where big names farm their scores out to uncredited “ghost composers.” Now, the artists actually writing the music are demanding recognition—and a fair share of the profits.
Source: “The Minions Do the Actual Writing”: The Ugly Truth of How Movie Scores Are Made
The US Copyright Office has rejected a request to let an AI copyright a work of art. Last week, a three-person board reviewed a 2019 ruling against Steven Thaler, who tried to copyright a picture on behalf of an algorithm he dubbed Creativity Machine. The board found that Thaler’s AI-created image didn’t include an element of “human authorship” — a necessary standard, it said, for protection.
Source: The US Copyright Office says an AI can’t copyright its art
The belief that all information should be free is certainly not new but having scientific and academic knowledge as a subject matter has lit a fire under people who would normally shy away from promoting infringement. After balancing the greater good of the many against the profits of the few, some scientists and researchers are even prepared to go to court to fight for Sci-Hub’s existence.
Source: Sci-Hub Blocking: Court Denies Researchers’ Application to Intervene * TorrentFreak
The deal, which spans WMG’s entire global catalog, enables Warner Music to license its entire catalog through ClicknClear to the global performance sport market. Founded by entrepreneur Chantal Epp, ClicknClear first launched in beta in 2018 as a pre-cleared music licensing platform for the cheerleading industry.
Source: Warner strikes deal with sports music licensing company ClicknClear