Warner strikes deal with sports music licensing company ClicknClear

February 22, 2022By rightstech

The deal, which spans WMG’s entire global catalog, enables Warner Music to license its entire catalog through ClicknClear to the global performance sport market. Founded by entrepreneur Chantal Epp, ClicknClear first launched in beta in 2018 as a pre-cleared music licensing platform for the cheerleading industry.

Source: Warner strikes deal with sports music licensing company ClicknClear

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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