Previously, Blockai users would go to the startup’s website to upload their work, creating a record in a public database (namely, the blockchain) stating that they’re the creator. However, CEO Nathan Lands said, “We don’t imagine artists are sitting on Blockai all day,” so it’s also trying to integrate with other tools, starting with Twitter.
There’s no inklings on what the new investment will be used for, but Twitter CEO Jack Dorsey confirmed the news, saying: “Earlier this year we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators.”
The two companies have worked together on streaming Audio Cards, which allows users discover and listen to audio directly within their Twitter timelines.
According to the press release, users won’t have to register in order to stream the game, but surely some portion of football fans will wind up signing up for an account. This may be a Hail Mary move for Twitter which needs to boost its flagging growth in user numbers. According to the NFL, Thursday Night Football’s TV broadcasts averaged 13 million viewers over the 16 games broadcast last year.
Last year the NFL, along with the NCAA and UFC, filed a number of DMCA requests to get GIFs and Vines of games taken down. Those requests led to the suspension of several Twitter accounts, including those of Gawker Media sports blog Deadspin and an SBNation account