Evolution Of A Digital Broadcasting Giant: Pandora 

Pandora_appSince the CRB has raised the per-stream rate, it has made it harder for Pandora to survive.  Scaling for Pandora was anyway a double-edged sword, always requiring higher payments to rights holders. Initially, those right holders had agreed on easier rates to allow growth and, back then, the establishment of Pandora. But Internet radio is now well developed, and the majors are not as easy going. The collective licensing agreement with SoundExchange is practical for Pandora though unpalatable, and unless Pandora can offer other services for a discount, such as the promotion of new releases, little will change.

It is in this context that Pandora has revamped its Artist Marketing Platform to support a direct-to-fan business.11 Its AMPcast feature now allows artists to target their Pandora fans by sending them audio messages about local concert dates, album releases, and other ‘behind the scenes’ content. AMPcast also provides links for the purchase of both albums and concert tickets. This new tool could be a market changer, for it would make the online radio provider not just a distributor of recorded music but an active player in the live music space.

Source: Evolution Of A Digital Broadcasting Giant: Pandora – hypebot

SoundExchange Debuts Search Tool for Song Codes

Need to find an important piece of metadata for a particular recording? SoundExchange has announced the launch of an online tool for looking up the ISRCs, or International Standard Recording Codes, related to the nearly 20 million recordings in its database. ISRC is the standard for identifying sound recordings. Countries have their own ISRC agency that assign the unique numbers.

Each number is comprised of a two-letter country code, a three-character code for the registrant, two numbers for the year, and five numbers assigned by the registrant. The RIAA oversees the ISRC system in the United States and its territories. The IFPI oversees ISRCs globally.A correct ISRC helps ensure the correct label or artist is paid a performance royalty when the recording is streamed by webcasters such as Pandora and satellite radio service SiriusXM Radio.

At any given time, SoundExchange has tens of millions of dollars in undistributed royalties because it has received inaccurate or incomplete data from a service.

Source: Billboard

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