While the big AI companies are delving into legal gray areas trying to find new sources of data for their Large Language Models, the situation for website operators and publishers is much more black and white. Traffic to websites is drying up — and a full-on drought could be about to hit, as search engines morph into generative AI chatbots.
Source: SEO Implications of Search Engines Morphing Into AI Chatbots
The contract the Guild secured in September set a historic precedent: It is up to the writers whether and how they use generative AI as a tool to assist and complement—not replace—them. Ultimately, if generative AI is used, the contract stipulates that writers get full credit and compensation. The victory was important for writers, but its implications reverberate far beyond Hollywood.
For those who enjoy high-stakes showdowns between major media companies and tech giants, Universal Music Group vs. TikTok has been action-packed. But you might need a fresh bowl of popcorn for what’s next. According to multiple sources leaking details to Digital Music News, UMG has been flooding TikTok with DMCA takedown notices following its stern content removals in late January. But that may be a prelude to more serious legal action in the coming weeks.

At a recent meeting with record label executives ahead of the debut of “The Tortured Poets Department,” Swift’s camp shared plans to promote the new album on platforms including TikTok, according to people familiar with the matter. Label executives were surprised. Months earlier, the label had pulled from TikTok a trove of Swift’s songs like “Cruel Summer” and “Shake It Off,” as well as works by its other artists.


