Of the 16-page summary detailing the tentative deal between SAG-AFTRA and the studios, more than five are spent on provisions over artificial intelligence. The document cites the establishment of a “broad, protective” definition of generative artificial intelligence, along with requirements surrounding notice, consent and compensation around digital replicas of actors and “synthetic performers” created by AI tools.
Source: Actors’ AI Protections Are a Step Forward, But There’s Reason to Worry




The technology is “in production right now and functioning,” Believe’s Chief Financial and Strategy Officer, Xavier Dumont, said on the company’s Q3 earnings call on October 24. “This was developed internally by our own teams that have expertise in AI and audio recognition,” Dumont said, adding that the technology has enabled Believe “to provide control of the content and protection to our artists as generative AI becomes more widely adopted.”

One of the biggest issues facing the team is how to protect the copyrighted materials once they are digitized and available online. In physical reading rooms such as those operated by Rose Library and other archival institutions, policies and procedures are in place to prevent theft and communicate copyright requirements, and a staff member supervises patrons using the materials.