Hollywood will be happy with the improved guardrails on Sora 2.0, stressed OpenAI’s team, which included COO Brad Lightcap, Sora product lead Rohan Sahai, media partnerships vp Varun Shetty and talent partnerships lead Anna McKean, according to the exec. It turned out that wasn’t the case. “We started exchanging notes with others having similar conversations and realized we’re all hearing different things,” this person says.
Source: How Sam Altman Played Hollywood
If AI does anything well, it’s summarizing written material. So of all the jobs in the development pipeline, the most vulnerable may be the very first: the script reader. The industry’s initial gatekeeper could someday be a software program. In fact, machines are already playing a role. At WME, agents and assistants use ScriptSense, another AI platform, to sort through submissions and keep track of clients’ work.
Amid the mounting concerns over OpenAI’s Sora 2 in the entertainment industry, the estates of Judy Garland, Jimmy Stewart, Burt Reynolds and more late celebrities are being safeguarded in a new likeness and AI protection deal between deepfake detection firm Loti AI and IP management firm CMG Worldwide. Under the pact, Loti AI’s advanced technology and services will serve to protect CMG’s portfolio of personalities and estates from unauthorized digital use and manipulation
Venture capitalist Vinod Khosla, one of OpenAI’s earliest and loudest backers, says Hollywood’s backlash to Sora is history repeating itself. Speaking after the release of Sora 2, OpenAI’s upgraded video generator that hit the top of Apple’s download charts within a week, Khosla framed the controversy in familiar terms: every medium starts messy before it scales.
SAG-AFTRA has followed UTA , CAA and the MPA in sounding the alarm at Sora 2 , the newest version of Open AI’s video-generating app. It’s the latest, and most threatening to Hollywood, version of Sora. SAG-AFTRA President Sean Astin and National Executive Director & Chief Negotiator Duncan Crabtree-Ireland insisted in a joint statement on Thursday that art is about connection and performance, not simulation.
Source: SAG-AFTRA’s Sean Astin Comes Out Swinging Against Sora, Politicians, The Media & AI Anthropomorphism
Source: Hollywood-AI battle deepens, as OpenAI and studios clash over copyrights and consent
Abhishek Bachchan and his wife Aishwarya Rai Bachchan, known for her iconic Cannes Film Festival red carpet appearances, have asked a judge to remove and prohibit creation of AI videos infringing their intellectual property rights. But in a more far-reaching request, they also want Google ordered to have safeguards to ensure such YouTube videos uploaded anyway do not train other AI platforms, legal papers reviewed by Reuters show.
Source: Spooked by AI, Bollywood stars drag Google into fight for ‘personality rights’
SAG-AFTRA has issued a statement condemning Tilly Norwood, the AI “actress” who has become a contentious subject in Hollywood after her creator, Eline Van der Velden, recently claimed that multiple talent agents were interested in signing the AI creation. “To be clear, ‘Tilly Norwood’ is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers — without permission or compensation,” SAG-AFTRA wrote in a statement.
OpenAI began alerting talent agencies and studios about the forthcoming product and its opt-out process over the past week and plans to release the new version in the coming days, the people said. The opt-out process for the new version of Sora means that movie studios and other intellectual property owners would have to explicitly ask OpenAI not to include their copyright material in videos the tool creates.
Source: OpenAI’s New Sora Video Generator to Require Copyright Holders to Opt Out
Rather than generate new songs, Adapt lets users reshape tracks in Epidemic’s catalog of 50,000 tracks and 200,000 sound effects —adjusting length, tempo, structure, or instrumentation with a few clicks. “It’s quite common you find a track you like, but then making it perfect for your story takes hours,” Höglund said. “The idea behind Adapt was to put those tools in the hands of creators so they can make those decisions immediately.”
Source: Epidemic Sound’s Bold AI Bet, Helping Creators And Paying Artists More