Twitch will strike up a partnership with independent digital music licensing group Merlin, marking the Amazon-owned livestreaming platform’s latest effort to get cozy with the recording industry. Merlin and Twitch note that the partnership will “unlock live experiences worldwide” and open new marketing channels for Merlin members, including through Twitch’s incubator for musicians, The Collective.
Source: Twitch partners with indie music licensing group Merlin
The reality that Sundance has become a playground for streamers, many of whom have content libraries to fill and cash to burn, isn’t exactly new. But the trend has become increasingly noticeable during the pandemic, which shook up the movie theater business and perhaps permanently shifted audience’s already changing tastes.
Twitter’s semi-annual transparency report reveals that the number of takedown notices received by the service continues to go up. However, the percentage of ‘withheld’ tweets and media has dropped to an all-time low. Roughly two-thirds of all requests are rejected, as they are either incomplete, fraudulent or not actionable.
Universal Music Group, Twitch and Amazon Music have announced an expansion of the companies’ agreements. According to the announcement, the agreements will provide customers with enhanced access to some of the world’s most popular music content on Amazon, including live streams, high quality and spatial audio, artist merchandise, and exclusive experiences with UMG’s industry leading roster of artists from around the world.



Even though we are well past the transposition deadline (7 June 2021), and the European Commission initiated infringement proceedings against most European Union Member States, 17 countries have yet to initiate or finalise the transposition process. As of today, the countries who have national laws in place that transpose the CDSM Directive are Austria, Croatia, Estonia, France, Germany, Hungary, Ireland, Italy, Malta, Netherlands and Spain.