Twitch will strike up a partnership with independent digital music licensing group Merlin, marking the Amazon-owned livestreaming platform’s latest effort to get cozy with the recording industry. Merlin and Twitch note that the partnership will “unlock live experiences worldwide” and open new marketing channels for Merlin members, including through Twitch’s incubator for musicians, The Collective.
Source: Twitch partners with indie music licensing group Merlin