In a debate that, perhaps understandably due the pandemic, has often been characterized more by anecdote than by evidence, facts assume even greater importance. So it’s significant that a study by an objective, evidence-led regulator has rejected many claims made about the streaming market in its preliminary conclusions
Source: ‘Streaming challenges can be met only by artists and labels working together.’


After stalling for the first time in this year’s first quarter, the number of U.S. households with subscription video-on-demand (SVOD) subscriptions rose by two percentage points quarter-over-quarter in Q2, according to Kantar’s Entertainment on Demand Service. Netflix’s share of households continued to decline in Q2, to 61%. Part of that is due to Amazon Prime Video, which grabbed the largest share of new U.S. SVOD subscribers (20.5%).
Netflix is angling to win over a new bloc of value-conscious consumers with a new ad-supported streaming package set to debut in early 2023. “We’ll likely start in a handful of markets where advertising spend is significant,” Netflix said in its Q2 letter to shareholders. “Like most of our new initiatives, our intention is to roll it out, listen and learn, and iterate quickly to improve the offering.”
Meta Platforms Inc.’s Facebook is reallocating resources from its Facebook News tab and newsletter platform Bulletin, as the company focuses more on the creator economy, senior executive Campbell Brown told employees in a memo. Ms. Brown, who leads Facebook’s global media partnerships, said the company would shift engineering and product support away from the two products as “those teams heighten their focus on building a more robust Creator economy.”
In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of paying news publishers to participate in its News tab. The reversal mirrored another change in strategy from the company when, in August 2021, it announced plans to further diminish the visibility of political news in its users’ feeds.