Music’s Best Strategy for Content-to-Commerce 

The power of content-to-commerce is the ability to use the data to monetize both the content itself (through advertising or subscriptions) and use the content as a distribution channel to sell other products and services. Recently, the most effective content for commerce companies has been podcast networks, email newsletters, film production, or paid membership models that create community.

Source: Music’s Best Strategy for Content-to-Commerce – Trapital

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