Half of APAC listeners use social media for music discovery: Study

August 31, 2022By rightstech

At least one in two music listeners in the Asia Pacific region discover new music through social media platforms like TikTok. Music listeners in Thailand, Indonesia and the Philippines, for example, are nearly twice as likely than US listeners to use short video clip sites and apps like TikTok to discover new music, according to Luminate’s study.

Source: Half of APAC listeners use social media for music discovery, a win for TikTok and its music-streaming foray

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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