This week, Adobe confirmed a slate of partnerships tying its generative AI platform — Firefly and the Firefly Foundry initiative — directly into entertainment and advertising workflows, including collaborations with major talent agencies and production entities. The message was subtle but unmistakable: Adobe doesn’t want to disrupt Hollywood. It wants to supply it.
Source: Adobe’s Hollywood Strategy Comes Into Focus — AI In Hollywood


Media companies expect web traffic to their sites from online searches to plummet over the next three years, as AI summaries and chatbots change the way consumers use the internet. An overwhelming majority are also planning to encourage their journalists to behave more like YouTube and TikTok content creators this year, as short-form video and audio content continues to boom.




