Cloudflare is acquiring artificial intelligence data marketplace Human Native, the company said Thursday, as it expands its push to develop transactions between AI developers and content creators. “Content creators deserve full control over their work, whether they want to write for humans or optimize for AI,” Cloudflare CEO Matthew Prince said in a release announcing the news.
Source: Cloudflare acquires AI data marketplace Human Native

There are many more buyers in the marketplace today and they bring a wide range of approaches. Some are highly disciplined, while others are focused on acquiring deals to build portfolios of assets that are not correlated to the financial markets. Some buyers concentrate on legacy-only catalogs, others target newer songwriter catalogs with go-forward songwriting arrangements attached.
Heavybit, the self-described “leading early-stage investor in enterprise infrastructure,” led the newer raise. Also contributing to the $4.5 million tranche were the Business Development Bank of Canada and Halifax-based Build Ventures. Looking ahead to the remainder of 2026, Musical AI intends to keep on building out its core attribution tech. Per the company, the involved tools are “successfully deployed” and “can parse what percentage of a generated output came from which source.”



Back in November, Napster’s $3 billion funding apparently fell through, leaving the music streaming platform’s future uncertain. Now, the company has abruptly shuttered its music streaming capabilities—while users were actively using the service—in its broader pivot to AI assistants. The pivot into AI isn’t unexpected—the brand was purchased by AI company Infinite Reality last year—but for users of the music streaming service, to call it jarring is an understatement.