Nearly 10% of annual global market share by volume on Spotify has passed from the major labels and Merlin to independent artists and labels outside of these structures within just the past three years. The annual pace of this decline is getting faster: in 2018, the majors and Merlin lost 2% versus the prior year; in 2019, they lost 3%; and in 2020, they lost 4%.
Source: Slowly but surely, the major labels’ dominance of Spotify is declining



Tencent Music uses the phrase ‘long-form audio’ as a reflection of a focus that is already wider than Spotify’s. Podcasts and audiobooks, yes, but also comedy, drama and talk shows. The company says that in the third quarter of 2020 – the most recent period that it has reported financials for – 11.7% of its monthly active users (MAUs) listened to long-form audio. That’s up from 4.7% a year before.

The HBO Max premiere of ‘Wonder Woman 1984’ racked up huge viewing numbers, according to Nielsen. For the week of Dec. 21-27, HBO Max users spent 2.25 billion minutes watching Wonder Woman 1984 (it was released Christmas Day). That’s equivalent to about 14.9 million complete plays of the 151-minute movie.
