The model we’ve quietly relied on for 20 years, outsourcing product development to whoever can afford to be sued, is no longer fit for purpose. So, the license can’t sit with the creator. It has to sit at the engine layer, carried by the platform as infrastructure, the way blanket rights sit under radio. Which means the deals we should be doing right now are with the engine makers, before the defaults harden.
Source: Is music’s next great licensing failure already underway?