The deal boom that took over music may now be coming for books. Primary Wave Music, a music publisher that acquires and markets the catalogs of artists including Stevie Nicks and Prince, has partnered with writer and entrepreneur Richard Hurowitz for a new venture to buy the rights to major authors’ old books. They are betting they can unearth new revenue by presenting past titles for the #BookTok era.
Source: A $100 Million Bet on Old Books